Kate Morris
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Northcote, VIC
Kate Morris
CEO and Founder, Adore Beauty
Co-Founder, Findation.com
Current Positions
CEO and Founder, Adore Beauty
Co-Founder, Findation.com
Previous Positions
Non Executive Director, NORA (National Online Retailers Association)
Business Advisory Board Member, Monash Business School
Kate Morris is the Founder and CEO of Adorebeauty.com.au, Australia’s first online beauty store. She launched the business from her garage in 1999 at the age of 21, while still an undergraduate student.
In 2015, after 15 years of bootstrapping, Adorebeauty.com.au announced an investment by retail giant Woolworths Limited which she subsequently bought back. Kate was awarded the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014, and was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.
In 2015, after 15 years of bootstrapping, Adorebeauty.com.au announced an investment by retail giant Woolworths Limited which she subsequently bought back. Kate was awarded the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014, and was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015.
Areas of Expertise
Founder shares three lessons she wishes she’d heard when graduating
Smart Company
January 14, 2019
Profile
work180.com.au
January 12, 2019
Turning a simple beauty idea into a $30 million business
mamamia.com.au
October 26, 2018
Inspiring advice
Vogue
May 17, 2018
How This Entrepreneur Built A Flourishing Online Beauty Business
Huffington Post
January 07, 2016
30 Australian executives share the biggest business lessons they have learned
Business Insider Australia
December 21, 2015
#MCBeautySpy: Kate Morris
Marie Claire
December 09, 2015
Why Woolworths buying in didn't make AdoreBeauty a "success"
AFR
November 25, 2015
Good grooming in one click
AFR
July 23, 2015
How to start a business from your garage and succeed
Vogue Australia
June 15, 2015
Why I sold a 25% stake in my $10 million business to Woolworths
Smart Company
May 15, 2015
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